Vote Save America
Vote Save America (VSA), the activism arm of Crooked Media, mobilizes everyday people to defend democracy at the ballot box and beyond. During my time there I explored how to expand VSA’s look, voice, and social presence. While still shipping out needed assets.
Deliverables:
Daily social posts, 12 branded templates, art directed the recap campaign and community outreach guides.
Crooked Media
Brand Identity
2022
approach
Voice & Visual Spine
• Refined the core palette, typography, and copy pillars to hold steady across memes, mailers, and motion.
Rapid Response Engine
• Built a Figma kit of headline blocks, infographics, and motion presets that let social editors spin live‑news assets in under an hour.
Campaign Modules
• Developed co‑branded logo locks, ad frames, and UGC templates for collaborations and statewide coalitions.
Trend Radar
• Ran weekly design sprints and TikTok audits to seed fresh concepts turning buzzy formats into civics‑friendly content before they went stale.
Cross‑Team Sync
• Worked hand‑in‑hand with political strategists, copywriters, and the podcast crew to keep visuals accurate, on‑message, and platform‑native.
